February 2021, Year XIII, n. 2
From Father to Son
Telos: The transition from one generation to another is one of the most critical and delicate times in a company’s life. Especially in Italy, where only 30% of companies survive their founder and only 13% last until the third generation. This doesn’t seem to apply to Mondo Convenienza, though. Can you tell us how you are handling this transition?
Dario Carosi: At Mondo Convenienza, we don’t talk about transition, we talk about collaboration: a father and son who work together to improve a company that, for us, is a family. Our mission hasn’t changed since 1985, the year my father Giovan Battista founded Mondo Convenienza: making furnishing a home affordable for everyone by offering furniture and home accessories with the best value for money on the market ...more
This month’s interviewee for PRIMOPIANOSCALAc certainly knows how important a good jingle is to advertising. We’re sure that almost any Italian out there can remember, if not even sing the jingle of this Lazio-based furniture giant: “Mondo Convenienza, la nostra forza è il prezzo” (“Mondo Convenienza, our strength is in our price”) ...more