August 2014, Year VI, n. 8
Precious as jewels. Not a family business though
Telos: Podernuovo: since 2004 you’ve thrown yourself body and soul behind this project. Please tell
us how this successful project began and evolved.
Giovanni Bulgari: In 2004 my father, who owns a weekend house close to the vineyard, discovered the estate, which had been abandoned but had been a vineyard, and thought right away that it could be an interesting project for the both of us. I have always been very passionate about nature, life in the countryside and I had been taking care of a big family estate close to Orvieto ... more
Passion. Every sentence in the interview with Giovanni Bulgari is full of it. A passion which goes beyond filial duties, one which bursts into your life and makes you decide to walk along your own chosen path, and not the one destiny reserved for you. Bulgari has not become the new web guru though, nor has he invented a new app for our smart phones ... more