A Passion for Craftsmanship

“The artisanal industry is undergoing a complete metamorphosis, an expression of old traditions of craftsmanship but also of sophisticated technological innovation.”

Telos: This is your second term as president of Confartigianato. Would you tell us about your association?

Marco Granelli: Confartigianato Imprese is the largest European network representing the interests of and services for the artisanal industry and small businesses. Founded in 1946, it fosters the evolution of companies combining the traditional trades and the innovation of activities using cutting-edge technology.
We support entrepreneurs and their businesses in all phases of their activities: from developing their business idea to setting up their company, from financing to starting operations, from handling administrative requirements to implementing technologies and market positioning, up to the transfer of ownership and company restructuring.
In addition to representing the interests of enterprises before the institutions and their negotiating partners, Confartigianato provides essential, personalised services so they can compete in a constantly changing and evolving market. Today we are aiming to accompany our enterprises in the green and digital transition through initiatives that ensure manufacturing excellence and the sustainability of products and services in a way that makes the best of technological innovation.
All of this while drawing on the strength of the associative model of Confartigianto, present throughout Italy, bringing together proximity, innovation, the territory and subsidiarity. Because we are convinced that the quality of artisanal products and services is what will lead to the success of the Made in Italy label.